This infographic, developed by News Limited, takes a look at the impact of traditional news mastheads in the digital world. The data highlights the reach of traditional news mastheads in Australia, with the News Limited network touching over 13 million Australians every week. The Infographic also considers the impact of social media on traditional news mastheads, with each piece of News Ltd content shared on Facebook generating, on average, 4 – 5 visits back to News Limited sites.
The Infographic has been compiled by sourcing data from a range of respected international organisations, including The Pew Institute, Nielsen, Roy Morgan, and News Limited internal data.
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